MPK Group is a KOSDAQ-listed restaurant company in Korea that owns and franchises Mr.Pizzaand Manoffin locations.After Mr.Pizza opened its first location near Ewha Womans University in 1990, it launched a series ofmarketing campaigns targeting female customers throughout the mid-2000s. Thanks to the successfulcampaigns coupled with the 300% Principle, Mr.Pizza became No. 1 pizza chain in Korea, beating itsmajor global competitors. The company expanded its business in 2008 with the launch of coffee andmuffin café Manoffin and became the first pizza restaurant to be listed on KOS DAQ in the following year.In 2012, Mr.Pizza was changed to MPK Group, short for Mr.Pizza Korea Group and started looking tooverseas markets for opportunities. The first overseas Mr.Pizza restaurant opened in Beijing, China in 2000.In 2007, it eventually entered the U.S., the world’s largest pizza market. MPK Group currently operatesnearly 600 Mr.Pizza and Manoffin locations home and abroad.