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Potato Gold

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[Basic Infomation]
Trader

[MPK Group]

  • South Korea South Korea
  • KITA MEMBER

[Participated in Online Exhibition]

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Product Detail Information

1


Potato Gold



│ DESCRIPTION │

▶ Pioneer of Potato pizza in pizza business
▶ Being loved for 10 years since the initial release in year 2004 as a Mr.Pizza’s best seller
▶ Has smooth & light taste of potato and grilled bacon with satisfactions of most Korean
▶ Has bigger satiety compared to the foods with the similar calories
▶ Steady seller menu as it has never broken the expectation of the customers who visit Mr.Pizza for long time
▶ Most popular menu for last 10 years with Shrimp Gold



│ COMPANY INTROCUTION │

MPK Group is a KOSDAQ-listed restaurant company in Korea that owns and franchises Mr.Pizza and Manoffin locations.
After Mr.Pizza opened its first location near Ewha Womans University in 1990, it launched a series of marketing campaigns targeting female customers throughout the mid-2000s. Thanks to the successful campaigns coupled with the 300% Principle, Mr.Pizza became No. 1 pizza chain in Korea, beating its major global competitors.

The company expanded its business in 2008 with the launch of coffee and muffin café Manoffin and became the first pizza restaurant to be listed on KOS DAQ in the following year. In 2012, Mr.Pizza was changed to MPK Group, short for Mr.Pizza Korea Group and started looking to overseas markets for opportunities. The first overseas Mr.Pizza restaurant opened in Beijing, China in 2000. In 2007, it eventually entered the U.S., the world’s largest pizza market. MPK Group currently operates nearly 600 Mr.Pizza and Manoffin locations home and abroad.

 



 

 

 

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